I’ll looking forward to my second Beaujolais Nouveau, Thursday Nov 21st !
It tastes of raspberries, strawberries and even bananas (but mostly rotting fruit.) It gives you acid, upset stomach, diarrhoea and a very bad hangover. Every year, serious wine buffs rage against the stuff – it is not real wine – too popular too commercial, YET come Thursday, everyone in France will be uncorking a bottle of Beaujolais Nouveau.
At home with family, at a workplace drink with colleagues or in a bistrot, café or restaurant with friends – the French will be downing this year’s Beaujolais Nouveau. For many restaurants and cafés, the Beaujolais night is the biggest and best business of the year.
The Beaujolais region isn’t huge, yet every year the local winegrowers manage to produce nearly 35 million bottles of the Bojo Noovo – half of which are destined for Japan and China.
Of course with the success of the Beaujolais Nouveau, other wines are getting in…
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